1. Excel through Passion and Professionalism™.

2. Exceed the expectations of our Guests, Owners and Staff.

3. Understand and contribute to the country, the culture and the environment within which we operate and manage – our social and community responsibility.

4. Be economically creative and progressive.

5. Be environmentally responsible.

6. Be an innovative, committed and employee empowered management company.

7. Be part of and contribute to an economically and environmentally sustainable global community.

8. To respect cultures and differences.

9. To deliver safety, security, and service.

10. To reflect a heart and a soul through Passion and Professionalism™.